The Grand Défilé Laurier Ouest transformed the avenue into an open-air catwalk, bringing together Quebec couture and urban energy. Under the direction of Manika Gaudet and Festival MAD, over 60 silhouettes celebrated Montreal fashion. Documented by Maison Toki, the event embodied Quebec's elegance, creativity and cultural heritage.

Maison Toki and A257 join forces to build a sustainable and accessible artistic community. This strategic partnership combines Maison Toki's international talent management and communications expertise with A257's unique ecosystem, a creative hub offering studios, collaborative spaces and co-production models. Together, they are setting up an innovative booking and membership system, designed to facilitate the work of artists and stimulate collaboration between photographers, stylists, musicians and multidisciplinary creators.
With this project, Montreal affirms its place as an international creative hub, promoting the visibility of local talent and the birth of new collective projects.

Montreal is set to become the beating heart of menswear with the return of M3 in September 2025. Fashion shows, conferences and glamorous evenings will make this event much more than a showcase: it will be a veritable platform for creativity and audacity. Maison Toki shares its exclusive insight into this unmissable event.