The Grand Laurier Ouest Fashion Show transformed the avenue into an open-air runway, bringing together Quebec couture and urban energy. Under the direction of Manika Gaudet and the MAD Festival, over 60 looks celebrated Montreal fashion. Documented by Maison Toki, the event embodies Quebec's elegance, creativity, and cultural heritage.

Maison Toki and A257 are joining forces to build a sustainable and accessible artistic community. This strategic partnership merges Maison Toki's international expertise in talent management and communication with A257's unique ecosystem, a creative hub offering studios, collaborative spaces, and co-production models.
Together, they're rolling out an innovative booking and membership system designed to streamline artists' work and spark collaboration among photographers, stylists, musicians, and multidisciplinary creators.
With this project, Montreal is solidifying its position as an international creative crossroads, boosting the visibility of local talent and fostering the emergence of new collective ventures.

Montreal is gearing up to become the beating heart of men's fashion with M3 making its comeback in September 2025. Fashion shows, conferences, and glamorous soirées will make this event more than just a showcase; it'll be a true platform for creativity and boldness. Maison Toki shares its exclusive take on this must-attend event.