Zachary Bouchard
Stylist/Costumier
Fashion / Entertainment / Advertising
About the artist
Since 2021, Zachary Bouchard has been an independent stylist and artistic director based in Montreal. His practice is distinguished by an approach deeply rooted in local craftsmanship and collaboration with emerging designers. Guided by an attention to detail and a sensitive eye, he sees fashion not simply as an industry, but as a creative and cultural ecosystem in its own right.
Active on the Quebec and international scenes, Zachary has participated in major events such as Montreal Fashion Week, the M.A.D. Festival and, most recently, had the honor of dressing talent for a fashion show in Paris in March 2025. He was also head dresser for the graduating class of the Bachelor's degree in Fashion Design and Management at the École supérieure de mode (UQAM), affirming his commitment to the next generation of fashion designers and to showcasing local know-how.
His singular aesthetic blends elegance with assertive creativity, exploring sometimes androgynous lines and compositions that tell a story. For him, each project is a human encounter, an opportunity to visually translate the identity of those he dresses.
-
My aesthetic blends authenticity, elegance and rich textures - a balance between visual drama and sophistication. It aligns naturally with Maison Toki's avant-garde approach. Through my designs, I champion contemporary creativity, with a focus on androgyny and a keen sense of detail.
-
I always start with a strong narrative, which I translate into detailed moodboards. Each project is a co-creation: I get involved in the overall vision with my collaborators. On the set, I ensure comfort and attentiveness, leaving room for improvisation while maintaining a clear direction.
-
I rely on a loyal community - emerging designers, showrooms, collectors - which I mobilize as the need arises. For me, styling is above all relational: it's born of lasting relationships, exchanges and a constant curiosity for the unique and the creative.
-
Working on numerous activations in the fashion and entertainment worlds, I've learned to always be prepared for the unexpected. Whether it's a shoot or a runway show, I always carry an essential styling kit - my real survival kit. It contains everything needed to respond to emergencies: needles, thread (white and black), pliers, thread and fabric scissors, permanent marker, charger, pins, diaper pins, bandages, oil, lighter, and much more. It's these little tools that prevent major disasters.
But beyond equipment, it's rigor and communication that ensure a project's success. To maintain creative coherence and meet production deadlines, it's essential to stay in regular contact with collaborators. Taking 15 minutes to take stock, clarify decisions and adjust where necessary, means working together to build a strong visual narrative.
That's why documented planning is so important: everyone needs to have the same story in mind, to know exactly what we want to say, what we want to show, and what it takes to translate it faithfully into the image.
