XP_MTL
"How can we promote the city center, despite the orange cones?"
XP_MTL is a non-profit organization whose mission is to offer a year-round program of indoor and outdoor events and festivities, supported by a strong online presence, to contribute to the economic, cultural, social, and tourist development of downtown Montreal, particularly on Sainte-Catherine Street.
Eager to contribute to the city center's influence on a local, national, and international scale, the Sensation Mode Group has designed the XP_MTL project. The project focuses on the quality of the EXPERIENCE offered to people who live, work, study, or play downtown—consumers, workers, students, visitors, and tourists—by rolling out an annual program that highlights major lifestyle trends in fashion, design, music, beauty, and shopping.