XP_MTL

How do we get the word out about downtown, even with all those orange cones?

XP_MTL is an NPO focused on delivering annual indoor and outdoor event programming and festivities, bolstered by a significant online presence. Its goal is to fuel the economic, cultural, social, and tourism development, and boost the profile of downtown Montreal, particularly on Sainte-Catherine Street.

Eager to elevate downtown's profile on local, national, and international stages, Groupe Sensation Mode conceived the XP_MTL project. This initiative aims to leverage the quality of the EXPERIENCE provided to everyone who lives, works, studies, or enjoys downtown – including consumers, workers, students, visitors, and tourists – by annually rolling out programming that showcases key lifestyle trends such as 'fashion, design, music, beauty, and shopping'.