Maison Toki × Storyline Communication — Launch of BOHÈM

Mission.

Unify positioning (Storyline) and creative execution (Maison Toki) to launch a skincare line inspired by olive oil and the Greece–Quebec “dual terroir.”

Objectives

Clarify key audiences and messages.

Produce a body of content within 90 days (photo/video/UGC).

Role & scope

Storyline: strategy, personas, editorial line. Creative direction.

Maison Toki et Moi: photo/video production, A257 coordination, reservation system, reporting.

Process

Framing (personae, messages, mood boards).

Modular production by segment (outdoor, fashion studio, wellness, parenting).

Distribution & activations (editorial calendar, partnerships, press).

Weekly monitoring + shared dashboard.

Key deliverables

1 editorial toolkit (tone, pillars, short scripts).

60+ assets (reels, carousels, stills, UGC).

Templates for stories and press releases.

Team

Professional photographer - Philippe Nguyen 

Assistant photographer - Ray Arzaga

Assistant photographer - Alexandre Guay 

MUA - Gabrielle Vo 

Hair - Shiomi Kadoma 

Stylist - Isabelle Gauvin