Maison Toki × Storyline Communication — BOHÈM Launch

Mission.

Unify positioning (Storyline) and creative execution (Maison Toki) to launch a skincare line inspired by olive oil and the « dual terroir » of Greece–Quebec.

Objectives

Clarify audiences and key messages.

Produce a 90-day content corpus (photo/video/UGC).

Role & Scope

Storyline: strategy, personae, editorial line. creative direction,

Maison Toki and Moi: photo/video production, A257 coordination, booking system, reporting.

Process

Framing (personae, messages, moodboards).

Modular production by segment (outdoor, fashion studio, wellness, parenthood).

Distribution & activations (editorial calendar, partnerships, press).

Weekly follow-up + shared dashboard.

Key Deliverables

1 editorial toolkit (tone, pillars, short scripts).

60+ assets (reels, carousels, stills, UGC).

Story templates & press grid.

Team

Professional Photographer - Philippe Nguyen 

Assistant Photographer - Ray Arzaga

Assistant Photographer - Alexandre Guay 

MUA - Gabrielle Vo 

Hair - Shiomi Kadoma 

Stylist - Isabelle Gauvin