PHAM BANH MI

Pham Banh Mi is a Montreal restaurant driven by a simple vision: to offer an authentic Vietnamese dining experience, without compromise. Maison Toki was commissioned to translate this vision into a strong visual identity and a website that reflects the soul of the project—warm, direct, and memorable.

Eye-catching. Instinctive. Appetizing.

When working on a restaurant brand, the visuals must evoke emotion before the words even come into play. For Pham Banh Mi, we developed a visual identity rooted in Vietnamese culture

Bold colors, confident typography, and an artistic direction that whets the appetite. Every visual choice was carefully considered to ensure the brand is instantly recognizable, whether on packaging, a poster, or a phone screen.

From branding to the experience

Good branding goes beyond just a logo. For Pham Banh Mi, we designed a cohesive brand identity from start to finish

from graphic design to digital applications. The website was designed as a natural extension of the brand: easy to navigate, visually appealing, and effective at driving conversions.

The goal was to create an online presence that was just as generous as the restaurant’s offerings on the plate.

A brand as authentic as the product itself

Behind Pham Banh Mi lies a story of family, recipes passed down through the generations, and a desire to share something authentic. Our job was to capture that essence and bring it to life.

No frills, no fuss—just a sincere brand with character that speaks to those who recognize authenticity when they see it.

A cuisine that carries on the tradition

Behind Pham Banh Mi lies a story of family, time-honored recipes, and a desire to share something genuine. Our job was to capture that essence and bring it to life. No frills, no pretension—just a sincere brand with character that speaks to those who recognize authenticity when they see it.